In Italy, where art is often considered a serious profession since Renaissance period, companies like Fiat and Alfa Romeo played a major role in car design. Many coach builders were dependent on these two major manufacturers. Italian manufacturers had a large presence in Motorsports leading to several sport car manufacturers like Ferrari, Lancia, Lamborghini, Maserati, etc. During late-1950s the elegant Italian designs gained global popularity coinciding with the modern fashion and architecture at that time around the world. Various design and technical schools in Turin turned out designers in large scale. By the late-1960s almost all Italian coach builders transformed into design studios catering to automakers around the world. The trend continued in the 1990s when the Japanese and Korean manufacturers sourced designs from these styling studios.One example is Pininfarina.
The most famous Italian designers whose designs services were sought globally are Giovanni Michelotti, Ercole Spada, Bruno Sacco, Marcello Gandini and Giorgetto Giugiaro.All the following designers helped create the design foundations for most of the European brands in the post-world war II period, whose influence is still seen in present times.
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