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| Cadillac |
Cadillac is an American luxury vehicle marque owned by General Motors (GM). Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind fellow GM marque Buick and is among the oldest automobile brands in the world. Depending on how one chooses to measure, Cadillac is arguably older than Buick.
Cadillac was founded in 1902 by Henry Leland, a master mechanic and entrepreneur, who named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of the city of Detroit. The company's crest is based on a coat of arms that Antoine de la Mothe Cadillac had created at the time of his marriage in Quebec in 1687. General Motors purchased the company in 1909 and within six years, Cadillac had laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts while simultaneously establishing itself as America's premier luxury car. Cadillac pioneered many accessories in automobiles, including full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, one of which (the V8 engine) set the standard for the American automotive industry. Cadillac is the first American car to win the prestigious Dewar Trophy from the Royal Automobile Club of England, having successfully demonstrated the interchangeability of its component parts during a reliability test in 1908; this spawned the firm's slogan "Standard of the World". It won that trophy a second time, in 1912, for incorporating electric starting and lighting in a production automobile.
Cadillac was formed from the remnants of the Henry Ford Company when Henry Ford departed along with several of his key partners and the company was dissolved. With the intent of liquidating the firm's assets, Ford's financial backers William Murphy and Lemuel Bowen called in engineer Henry M. Leland of Leland & Faulconer Manufacturing Company to appraise the plant and equipment before selling them.
Instead, Leland persuaded them to continue the automobile business using Leland's proven single-cylinder engine. The company after Henry Ford left needed a new name, and on 22 August 1902 the company reformed as the Cadillac Automobile Company. Leland & Faulconer Manufacturing and the Cadillac Automobile Company merged in 1905.
From its earliest years Cadillac aimed for precision engineering and stylish luxury finish, causing its cars to be ranked amongst the finest in the US. Utilization of interchangeable parts was an important innovation in 1908. Cadillac was the first volume manufacturer of a fully enclosed cab in 1910, and in 1912 was first to incorporate an electrical system enabling starting, ignition, and lighting.
In 1915 it introduced a 90-degree flathead V8 engine with 70 horsepower (52 kW) at 2400 rpm and 180 foot-pounds force (240 N·m) of torque, allowing its cars to attain 65 miles per hour. This was faster than most roads could accommodate at this time. Cadillac pioneered the dual-plane V8 crankshaft in 1918. In 1928 Cadillac introduced the first clashless Synchro-Mesh manual transmission, utilizing constant mesh gears. In 1930 Cadillac implemented the first V-16 engine, with a 45-degree overhead valve, 452 cubic inches, and 165 horsepower (123 kW), one of the most powerful and quietest engines in the United States. The development and introduction of the V8, V16 and V-12 helped to make Cadillac the "Standard of the World."
Cadillac introduced designer-styled bodywork (as opposed to auto-engineered) in 1927. It installed shatter-resistant glass in 1926. Cadillac also introduced the 'turret top', the first all-steel roof on a passenger car. Previously, car roofs were constructed of fabric-covered wood.
Their first car was completed in October 1902, the 10 hp (7 kW) Cadillac. It was practically identical to the 1903 Ford Model A. Many sources say the first car rolled out of the factory on October 17; in the book Henry Leland — Master of Precision, the date is October 20; another reliable source shows car number 3 to have been built on October 16. In any case, the new Cadillac was shown at the New York Auto Show the following January, where it impressed the crowds enough to gather over 2,000 firm orders. The Cadillac's biggest selling point was precision manufacturing, and therefore, reliability; it was simply a better-made vehicle than its competitors. Cadillac participated in an interchangeability test in the United Kingdom 1908, when it was awarded the Dewar Trophy for the most important advancement of the year in the automobile industry.
Cadillac was purchased by the General Motors (GM) conglomerate in 1909. Cadillac became General Motors' prestige division, devoted to the production of large luxury vehicles. The Cadillac line was also GM's default marque for "commercial chassis" institutional vehicles, such as limousines, ambulances, hearses and funeral home flower cars, the last three of which were custom-built by aftermarket manufacturers. Cadillac does not produce any such vehicles in their factory.
In 1932, after Cadillac suffered from record low sales and charges of discrimination against black customers, Alfred Sloan created a committee to consider the discontinuation of the Cadillac line. Cadillac managed to survive the Great Depression by being part of GM. By 1940 Cadillac sales had risen tenfold compared to 1934.
1934 brought about a revolution in assembly-line technology. Henry F. Phillips introduced the Phillips screw and driver to the market. He entered into talks with General Motors and convinced the Cadillac group that his new screws would speed assembly times and therefore increase profits. Cadillac was the first automaker to use the Phillips technology, which was widely adopted in 1940. For the first time in many years all cars built by the company shared the same basic engine and drivetrain in 1941.
Postwar Cadillacs, incorporating the ideas of General Motors styling chief Harley J. Earl, innovated many of the styling features that came to be synonymous with the classic (late-1940s and 1950s) American automobile, including tailfins, wraparound windshields, and extensive exterior and interior bright-work (chrome and polished stainless steel). Fledgling automotive magazine Motor Trend awarded its first "Car of the Year" to Cadillac in 1949; the company turned it down. On 25 November 1949, Cadillac produced its one millionth car, a 1950 Coupe de Ville. It also set a record for annual production of over 100,000 cars, a record it repeated in 1950 and 1951. Cadillac's first tailfins, inspired by the twin rudders of the Lockheed P-38 Lightning, appeared in 1948; the 1959 Cadillac, designed by Peter Hodak, was the epitome of the tailfin craze, with the most recognizable tailfins of any production automobile. From 1960 thru 1964, the fins decreased in size each year and disappeared with the 1965 model year (except for the 1965 series 75 chassis which was a carry over from 1964). The use of extensive bright-work on the exterior and interior also decreased each year after 1959 and accelerated with the 1966 model year when even the rear bumpers were no longer all chrome with large portions painted and the headlight bezels were painted.
Cadillac's other distinctive styling attribute was its front-bumper designs which became known as Dagmar bumpers or simply Dagmars. What had started out after the war as an artillery shell shaped bumper guard became an increasingly important part of Cadillac's complicated front grille and bumper assembly. As the 1950s wore on, the element was placed higher in the front-end design, negating their purpose as bumper guards. They also became more pronounced and were likened to the bosom of 1950s television personality Dagmar. In 1957 the bumpers gained black rubber tips which only heightened the relationship between the styling element and a stylized, exaggerated bumper design. For 1958 the element was toned down and then was completely absent from the 1959 models.
In 1966, Cadillac would mark up its best annual sales yet, over 192,000 units (142,190 of them de Villes), an increase of more than 60%. This was exceeded in 1968, when Cadillac topped 200,000 units for the first time.
The launch of the front-wheel drive Eldorado in 1967 as a personal luxury coupe, with its simple, elegant design — a far cry from the tail-fin and chrome excesses of the 1950s — gave Cadillac a direct competitor for the Lincoln and Imperial, and in 1970, Cadillac sales topped Chrysler's for the first time. The new 472 cu in (7.7 l) engine that debuted in the 1968 model year, designed for an ultimate capacity potential of 600 cu in (9.8 l), was increased to 500 cu in (8.2 l) for the 1970 Eldorado. It was adopted across the model range beginning in 1975.
The 1970s saw vehicles memorable for dimensions not seen since the 1960s, but not extremely so. The 1972 Fleetwood was some 1.7 in (43 mm) longer in wheelbase and 4 in (100 mm) overall, compared to the 1960 Series 75 Fleetwood, while the entry-level 1972 Calais was 2.4 in (61.0 mm) longer than the equivalent 1960 Series 62, on the same wheelbase. Growth in weight and standard equipment demanded increases in engine displacement before the downsizing era set in later in the decade. Performance waned after peaking at 400 hp (298 kW) (gross) and 550 foot-pounds force (750 N·m) of torque in the first year and further declined in 1971 and later years due to reductions in compression ratios necessitated by the advent of low-octane unleaded fuel and increasingly stringent emission requirements. Despite record sales in 1973 and again in the late 1970s, Cadillac suffered from the malaise that set in to the American auto industry in the late 1970s to the late 1980s, partly driven by a failure to respond effectively to new government mandates on safety, emissions and fuel economy.
Cadillac has resisted the trend towards producing "retro" models such as the revived Ford Thunderbird or the VW New Beetle. It has instead pressed ahead with a new design philosophy for the 21st century called "art and science" which it says "incorporates sharp, sheer forms and crisp edges — a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it." This new design language spread from the original CTS across the line all the way up to the XLR roadster. Cadillac's model line-up mostly includes rear- and all-wheel-drive sedans, roadsters, crossovers and SUVs. The only exceptions are the front-wheel drive Cadillac BLS (which is not sold in North America) and the Cadillac DTS. Many of these actively compete with respected high-end luxury cars produced by German and Japanese manufacturers.
Cadillac Ranch is a public art installation and sculpture in Amarillo, Texas, U.S. It was created in 1974 by Chip Lord, Hudson Marquez and Doug Michels, who were a part of the art group Ant Farm, and it consists of what were (when originally installed during 1974) either older running used or junk Cadillac automobiles, representing a number of evolutions of the car line (most notably the birth and death of the defining feature of early Cadillacs; the tail fin) from 1949 to 1963, half-buried nose-first in the ground, at an angle corresponding to that of the Great Pyramid of Giza in Egypt. The piece is a statement about the paradoxical simultaneous American fascinations with both a "sense of place" — and roadside attractions, such as The Ranch itself — and the mobility and freedom of the automobile.
A tribute to the Cadillac Ranch was featured in the Walt Disney and Pixar film Cars. The fictional town of Radiator Springs sits at the edge of an area referenced on a map as the "Cadillac Range", and throughout the movie, rock formations shaped like the upended cars can be seen as a horizon backdrop. General Motors is eying to launch Cadillac in the Indian market soon, as per a statement given by a top company official "We are looking at introducing our premium brand, Cadillac over the next couple of years."
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