Monday, May 9, 2011

Automobile design in Germany

    Germany is often considered the birthplace of industrial design with Bauhaus School of Design. However, the Nazi regime closed down the design school. Ferdinand Porsche and his family played a significant role in German design. Mercedes Benz passenger cars were also in luxury segment and played more importance to aesthetics. After the 1980s German design evolved into a distinctive Teutonic style often to compliment their high engineered cars suited to Autobahns. But the early German design clues of present day owes some part to Italian designers like Giovanni Michelotti, Ercole Spada, Bruno Sacco and Giorgetto Giugiaro. During Mid and late 20th century one of the most influential coach builder/designer in Germany was Karmann.

    German designs started gaining popularity after the 1980s, notable after the formation of Audi. Volkswagen, which was dependent on Marcello Gandini and Giorgetto Giugiaro and Karmann, later formed the contemporary design language along with Audi. BMW’s foray into sports sedan marked a new trend in automobile design as it called for a sporty-looking everyday sedan with Giovanni Michelotti , later enhanced by Ercole Spada right into the 1980s, and Klaus Luthe till mid-1990s. The American born designer Chris Bangle hired by BMW in late-1990s to re-define the brand and he used new single press technology for compound curves adding controversial styling elements in his designs.

    The Porsche family contribution were instrumental in the evolution of Porsche cars, while the Italian designer Bruno Sacco helped create various Mercedes Models from the 1960s till the 1990s.
    Source URL: https://newsotokan.blogspot.com/2011/05/automobile-design-in-germany.html
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