Tuesday, May 17, 2011

The Entertainment Sports Programming Network | History ESPN

    ESPN
    The Entertainment Sports Programming Network, usually referred to by its acronym ESPN, is an American cable television network focusing on sports-related programming. Founded by Bill Rasmussen, his son Scott Rasmussen and Getty Oil executive Stuart Evey, it launched on September 7, 1979, under the direction of Chet Simmons, the network's President and CEO (and later the United States Football League's first commissioner). Getty Oil Company provided the funding to begin the new venture. Geoff Bray of New Britain, CT was chosen as the architect. George Bodenheimer is ESPN's current president, a position he has held since November 19, 1998. Bodenheimer has also headed ABC Sports, a separate legal entity now branded as ESPN on ABC, since March 3, 2003.

    ESPN's signature telecast, SportsCenter, debuted with the network and aired its 30,000th episode on February 11, 2007. ESPN broadcasts primarily from its studios in Bristol, Connecticut. The network also operates offices in Miami; New York City; Seattle, Washington; Charlotte, North Carolina; and Los Angeles. The Los Angeles office, from which the late-night edition of SportsCenter is now broadcast, opened at L.A. Live in early 2009. The name of the sport company was lengthened to "ESPN Inc." in February 1985.

    ESPN markets itself as "The Worldwide Leader in Sports". Most programming on ESPN and its affiliated networks consists of live or tape-delayed sets of events and sports-related news programming (such as SportsCenter). The remainder includes sports-related talk shows (such as Around the Horn, Jim Rome is Burning, Outside the Lines, "SportsNation", and PTI), sports-related documentaries, films (such as "3: The Dale Earnhardt Story"), and original series (such as "The Bronx Is Burning").

    Hisoty

    ESPN was originally conceived by Bill Rasmussen, with support from Scott Rasmussen and Don Rasmussen. Bill was a television sports reporter for WWLP (channel 22), the NBC affiliate in Springfield, Massachusetts. In the mid-1970s, Rasmussen worked for the World Hockey Association's New England Whalers, selling commercial time for their broadcasts. His son Scott, a former high school goaltender, was the team's public-address announcer. Both were fired in 1977 and Rasmussen sought a new business venture. His original idea was a cable television network (then a fairly new medium) that focused on covering sports events in the state of Connecticut (for example, the Hartford Whalers, Bristol Red Sox, and the Connecticut Huskies). When Rasmussen was told that buying a continuous 24-hour satellite feed was less expensive than buying several blocks of only a few hours a night, he expanded to a 24-hour nationwide network. The channel's original name was ESP, for Entertainment and Sports Programming, but it was changed prior to launch.

    ESPN started with the debut of Sportscenter hosted by Lee Leonard and George Grande. Afterwards was a pro slow pitch softball game. The first score on SportsCenter was from women's tennis on the final weekend of the US Open.

    To help fill 24 hours a day of air time, ESPN aired a wide variety of sports events that broadcast networks did not show on weekends, including Australian rules football, the Canadian Football League, Davis Cup tennis, professional wrestling, boxing, and additional college football and basketball games. The U.S. Olympic Festival, the now-defunct competition that was organized as a training tool by the United States Olympic Committee, was also an ESPN staple at the time. ESPN also aired business shows and exercise videos.

    ESPN recruited Steve Powell, former Director of Sports Programming at HBO, to be its first head of Programming. Powell had been the youngest VP at HBO and its parent company (Time, Inc.), but left to attend Harvard Business School. He worked for ESPN while completing the MBA Program at Harvard.

    The topic of censoring on ESPN threads has been a point of criticism. Posting remarks that may be contradictory to the views of ESPN staff has oftentimes been cause for banning a member from "posting privileges." Furthermore, there is a common perception among those comment boards that ESPN exhibits a lack of professionalism when expressing the views of their writers or simply for their failure to adequately proof read articles before publishing them online. ESPN has oftentimes, within said boards as well as among the echoes of public opinion, been compared to sensationalist productions such as TMZ.com.

    As mentioned, Bill Rasmussen founded the channel. Just before ESPN launched, Getty Oil Company (later purchased by Texaco, which in turn was acquired by Chevron) agreed to buy a majority stake in the network.

    In 1984, ABC made a deal with Getty Oil to acquire ESPN. ABC retained an 80% share, and sold 20% to Nabisco. The Nabisco shares were later sold to Hearst Corporation, which still holds a 20% stake today. In 1986, ABC was purchased for $3.5 billion by Capital Cities Communications. In 1996, The Walt Disney Company purchased Capital Cities/ABC for $19 billion and picked up an 80% stake in ESPN at that time. According to an analysis published by Barron's Magazine in February 2008, ESPN "is probably worth more than 40% of Disney's entire value... based on prevailing cash-flow multiples in the industry."

    Although ESPN has been operated as a Disney subsidiary since 1996, it is still technically a joint venture between Disney and Hearst (which also owns many ABC affiliates, some of which are among the network's largest and strongest affiliates). It was actually under the Disney ownership that ABC Sports and ESPN accelerated their merger.
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