Europe is the continent where the first Automobile was invented, eventually replacing the Horse Drawn Coaches. Till World War I most of the manufacturers were concerned with mechanical reliability rather than its external appearance. Later, luxury and aesthetics became a demand and also an effective marketing tool. Designs from each nation with its own strong cultural identity, reflected in their exterior and interior designs. World War II slowed the progress, but after early-1950s, Italian designers set the trend and remained the driving force until the early part of the 1980s.
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