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| Acer |
Since its founding in 1976, Acer has achieved the goal of breaking the barriers between people and technology. Globally, Acer ranks No. 2 for total PCs and notebooks. A profitable and sustainable Channel Business Model is instrumental to the company's continuing growth, while its multi-brand approach effectively integrates Acer, Gateway, Packard Bell, and eMachines brands in worldwide markets.
Acer strives to design environmentally friendly products and establish a green supply chain through collaboration with suppliers. Acer is proud to be a Worldwide Partner of the Olympic Movement, including the Vancouver 2010 Olympic Winter and London 2012 Olympic Games.
Over 30 years of making history in the fast-paced IT industry, Acer’s far-reaching strategy of focusing on R&D and marketing development has laid the foundations and created a company ready to embrace the challenges of the future. The Acer Group employs 8,000 people worldwide. Estimated revenues for 2010 reached US$19.9 billion.
milestones
1976-1986: Commercialize microprocessor technology
Acer's founder, Stan Shih, has always been passionate about sharing knowledge as a way of contributing to society. Acer actively engaged in teaching others about microprocessor technology, and promoting computer usage in everyday life. At this time, the company established its manufacturing operations, and played a significant role to popularizing the use of computers in Taiwan.
1987-2000: Create a brand name and globalize
In 1987, Multitech formally became known as Acer, marking the start of Acer's efforts toward creating a strong brand name. During this second ten-year stage of development, Acer grew extensively and expanded its strategic and geographic footprint to become one of the world's top ten PC vendors. Priority was placed on delivering the freshest, most affordable technology to benefit consumers worldwide.
2001-2007: Transform from manufacturing to services
Acer evolved from a manufacturing powerhouse to a globally-recognized computer brand, providing world-class IT products and services. Acer's unique Channel Business Model enabled the company to achieve sustainable worldwide growth. The model offers flexibility to adapt to changing global IT market trends, involves collaborating with the industry's top-tier partners and suppliers, while minimizing operating expense and enhancing profitability. In 2007, Acer ranked as the world's No. 3 PC vendor.
2008-beyond: Enhance worldwide presence with a new multi-brand strategy
With the successful completion of the mergers of Gateway and Packard Bell, Acer seeks to further strengthen its global footprint with a new multi-brand strategy and solid partnerships. As the world’s No. 2 PC company, Acer now sets its sight on becoming the No. 1 notebook maker as well as leadership in the mobile device market. Furthermore, Acer is taking bold strides to expand its presence in China to enhance competitiveness on a worldwide scale.
Coorperate Social Responsibility
The twentieth century has witnessed the rapid growth of the IT market and the increasing popularity of its associated technologies, each contributing in no small way to driving innovation.
The growth of industry, a vital part of a nation’s economy, coincides with the escalating use of natural resources that not just a local assets but super-national ones. As a consequence, the impact of economic growth in the environment has led environmental and humanitarian associations to appeal to multinationals to reduce this impact and become environmentally, morally and socially responsible.
Business Ethics is the management philosophy behind organizational, professional, institutional and social process development and has become the primary challenge multinationals, Acer included, must meet in the 21st century. It is a combination of principles and values that guide management to strive for both economic and social goals. An ethical company is aware that it must assume full economic, legal, social as well as philanthropic responsibilities.
One of the elements of this management philosophy is the CSR program through which a company sets the goal of reaching a global balance that integrates human, environmental and community resources.
CSR is a business issue and the license to operate in the 21st century. As a leading global PC brand, accordingly, this is what Acer’s integrated CSR strategy is based.
From 2006 on, Acer has comprehensively and thoroughly reviewed its actions for sustainable development. By means of integrating and embedding CSR into its business operation and participating proactively the global CSR initiatives, Acer has demonstrated its commitments and determination for CSR. An attempt was also made to contribute continuously to the global sustainable development.
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